No passado dia 5 de fevereiro de 2019, celebrou-se o Dia da Internet Mais Segura, através da realização de várias iniciativas a nível nacional e europeu. Como é habitual, a equipa europeia de organização desta iniciativa partilhou com o Centro Internet Segura alguns indicadores sobre o que aconteceu nesse dia (incluindo estatísticas). Estamos todos convidados a consultar os portais Safer Internet Day e a Better Internet for Kids (BIK) para aceder a informação mais atualizada.
Apresentamos alguns dados adicionais sobre este evento, em inglês:
SID (and BIK) websites
Reflecting previous trends, this year, a particular emphasis was placed on engaging with European Safer Internet Centres (SICs), global SID Committees and SID Supporters and hence on the days leading up to the campaign, the SID website provided access to more profile pages than ever before (150+ country and 90+ organisational supporters). We continued to establish potential new SID Committee and Supporter contacts right up to and during the day, and will seek to reach out to more as part of our follow-up activities. The most recent additions to the SID family are: Bhutan, Dijbouti, Faroe Islands, Fiji (full SID Committee), Greenland, Guernsey, Honduras, Iran (full SID Committee), Libya (full SID Committee), Mali, Nepal (full SID Committee), Papua New Guinea (full SID Committee), Somalia (full SID Committee), and Sri Lanka (full SID Committee).
Anticipating that the loss of the Thunderclap tool would impact upon our ability to raise visibility of the SID (and BIK) portal on the day itself, our strategy this year instead focused on driving traffic to the portal in the build-up to the campaign, which, as the graphs below demonstrate paid off beautifully, resulting in a 25 per cent increase in the number of users visiting the SID website, a 31 per cent increase in sessions and a 10 per cent increase in page views. Therefore, this year, in the month preceding SID 2019 and on SID itself, over 85,300 people visited our website, in almost 108,000 sessions during which over 168,800 pages were viewed.
A similar trend can be observed on the BIK portal (see below), with a less steep increase of web traffic on the day itself (SID 2018 6/02/2018 versus SID 2019 5/02/2019), but with a steady overall increase throughout the preceding month, as a result of more frequent and higher-quality articles, catering for the needs of individual stakeholder groups. Therefore, on the BIK portal, users, sessions and page views increased on average by 15 per cent compared to 2018 taking into account the same timeframe.
On Facebook for instance, compared to last year, we have over 2,000 followers more (19,300 vs 17,200 in 2018 on the Safer Internet Day profile page alone). Our most successful post of the campaign, the SID 2019 video message, reached over 40,400 people (more than 6,000 more than last year’s video message) and was watched 9,300 times on Facebook alone. Also on Facebook (and Instagram), thanks to Ad campaigns, SID-related posts reached over 1 million people.
Our top Tweet this campaign earned 22,000 more organic views compared to last year’s top tweet video (a total of 179,000 organic + promoted views as opposed to 41,000 in 2018) and was retweeted almost 1,500 times, as opposed to 874 last year. This year our top tweet received 3,200 likes as opposed to only 985 last year.
Many influential supporters helped to spread the SID message on social media too – to name just a few: European Commission, Digital Single Market, Commissioner Gabriel, EU Digital Education, the Mayor of London, Spanish Royal House, Chancellor Angela Merkel, INTERPOL, UNODC, Twitter, Instagram, Amnesty International NZ, Google CEO, UNICEF, BBC, Microsoft and MTV.
On Instagram, for the first time this year, the #SaferInternetDay hashtag was used in over 10,000 posts:
We always count on industry support on Safer Internet Day, and maintain strong relationships with the likes of Twitter, Google, Facebook and Snapchat, and all year around in delivering on the Better Internet for Kids (BIK) agenda. For SID 2019, Twitter helped us to raise visibility of our hashtags by creating a special Safer Internet Day emoji, by providing Ads for Good credit and, for the first time this year, by localising the main campaign hashtag for local languages (Spanish, Portuguese (Europe & Brazil), German, French, Turkish, Arabic, Japanese, Korean, Chinese, Bahasa Indonesia, and Hindi). Google included a Safer Internet Day promotion on many of its market search pages while also encouraging a Google security check-up in honour of the day, and also launched the Be Internet Awesome initiative with Facebook. Facebook also provided free ad credit to help boost our posts and Snapchat created a special SID geofilter for its users, while TikTok joined the campaign for the first time and raised awareness about SID through their videos.
A date for your diary…
As one Safer Internet Day draws to a close, we’re already busy planning the next one! Already save the date for Safer Internet Day 2020, taking place on Tuesday, 11 February 2020, when - once again - we'll join forces across the globe to work "Together for a better internet". Please put the date in your diaries; coordination level campaigning activities will kick off in earnest in September 2019.